Measurement is only useful when it guides you and adds context to a larger picture, not when it consumes you. Each number is simply one piece of feedback in the overall system.
In our data-driven world, we tend to overvalue numbers and undervalue anything ephemeral, soft or difficult to quantify. We mistakenly think the factors we can measure are the only factors that exist.
But just because you can measure something, doesn’t mean it’s the most important thing. And just because you can’t measure something, doesn’t mean it’s not important at all.