Five Links #55
Absorbing
Five links for your inbox from this week.
1. Top five pointless metrics in digital media
A couple of good-to-knows for common marketing metrics. It starts with clicks (“even the IAB are telling you to stop using clicks as metric of anything useful”), but my favourite from this selection is CPA (emphasis my own):
Our Demand Generation study found that all channels benefitted significantly from TV ads, and up to 71% of web-based sales came off the back of a TV generated response. However, an attribution system won’t see this TV influence, and might attribute the success of a sale to a search ad which was in fact prompted by a TV ad, leading to misaligned budget allocations and ineffective planning.
2. Yoto Player
A kid-friendly story, music and sleep sound player. I love the aesthetic and back-to-basics tech approach: cards for audio and free of a screen, ads, camera and microphone.
3. AI Incident Database
“The AI Incident Database is dedicated to indexing the collective history of harms or near harms realized in the real world by the deployment of artificial intelligence systems.”
4. SVG Repo
500,000 open-licensed SVG vectors and icons.
5. Read.cv
“A show, don’t tell professional network with beautiful profiles and meaningful connections.”
Projects + other things
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I’m currently booking projects from August onwards. Get in touch if there’s a project you would like to discuss.
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I’m now offering Power Hours, a simple, low-risk way to get an outside perspective on your website.
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I recently revoked my 1% For The Planet membership. I’m continuing to donate 1% of my business’ turnover, but this will now be split between projects that take action against climate change and organisations that fight muscular dystrophy.
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My Unoffice Hours are available every other Wednesday. Next slot: 31st May.
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If you come across a link/app you think might be of interest to other people on this list, hit reply and let me know.
Until next time,
Dave