Link: iOS App Store ads convert better when personalised ads are turned off
In the first quarter of 2022, Apple’s internal data shows that Search Ads had a 62.1% average conversion rate for iOS 15 users with Personalized Ads turned on versus 62.5% for iOS 15 users with Personalized Ads turned off across all countries and regions where Search Ads are available.
Incredible both that the numbers are so close and that personalised ads actually perform worse.