Link: Bob Hoffman on wasted ad dollars
According to the ANA and PwC, 70% of advertising dollars spent on online programmatic advertising never touch a human being. Of $200 billion in annual programmatic ad spend, $140 billion disappears in “ad fees, fraud, non-viewable impressions, non-brand-safe placements, and unknown allocations” (by “unknown allocations” you can read “shit that no one can figure out.”)
All of that tracking and surveillance for nothing.
Also features a funny story about Scotland:
At the time, when you arrived at an airport in Scotland, you were greeted by signs and posters announcing that you were visiting “The Best Small Country In The World.”
…
After spending $250,000 and six months, the new administration rolled out its exciting new slogan: “Welcome to Scotland”