Link: Email tracking and paperless banking
A few weeks ago, my credit card provider wrote to me to tell me that they were switching me back from paperless to postal billing because I’d “not been receiving their emails”.
Even if you can somehow justify using tracking technologies (which don’t work reliably) to make general, statistical decisions (“fewer people open our emails when the subject contains the word ‘overdraft’!”), you can’t make individual decisions based on them. That’s just wrong.
Absolutely. Not only is this a poor UX, but another example of companies/organisations who don’t realise they shouldn’t be sending spy pixels in the first place