Ultimately, saying you don’t care about privacy because you have nothing to hide is no different from saying you don’t care about freedom of speech because you have nothing to say.
Still, if we don’t act to reclaim our data now, our children might not be able to do so. Then they, and their children, will be trapped too—each successive generation forced to live under the data specter of the previous one, subject to a mass aggregation of information whose potential for societal control and human manipulation exceeds not just the restraints of the law but the limits of the imagination.
Once you go digging into the actual technical mechanisms by which predictability is calculated, you come to understand that its science is, in fact, anti-scientific, and fatally misnamed: predictability is actually manipulation. A website that tells you that because you liked this book you might also like books by James Clapper or Michael Hayden isn’t offering an educated guess as much as a mechanism of subtle coercion.
We can’t allow ourselves to be used in this way, to be used against the future. We can’t permit our data to be used to sell us the very things that must not be sold, such as journalism. If we do, the journalism we get will be merely the journalism we want, or the journalism that the powerful want us to have, not the honest collective conversation that’s necessary.